Six Services to Grow Your Business
Are you interested in starting or growing your business?
It can be tough to start and even tougher to grow when you have no idea where or how to start. I’m going to share with you six go-to services that you can leverage to grow or start your business.
These services are:
Brand Development
Website Development
Brand Photography
Branded Videography
Marketing and Analytics
Copywriting
Brand Development
Brand development is the first and foremost important service you can receive before starting or growing your business. Why? Because it allows you to answer those hard questions such as… it also aids in developing your brand’s overall messaging, imagery, market positioning, and so much more. It is the foundation on which the rest of these services lay. Without brand development, you will aimlessly misrepresent your company and waste effort and money on marketing and strategy that doesn’t work.
What is brand development:
Branding is the process of creating a unique identity and perception for a company, product, or service in the minds of consumers. It encompasses the strategic development and management of various elements that shape the overall image, values, and reputation of a brand. Brand development involves carefully crafting and consistently communicating the brand’s essence, positioning, messaging, visual identity, and customer experience. It aims to establish a strong emotional connection with the target audience, differentiate the brand from competitors, and build long-term loyalty and trust. Effective branding fosters recognition, builds credibility, and influences customer preferences, ultimately driving business growth and success.
Website Development
Website development is a crucial cornerstone of our services. Just picture this: how many times have you eagerly sought out more information about a company, only to be disappointed by their lack of a website? It instantly raises doubts about their credibility, doesn’t it? And even if you do stumble upon their website, if it’s confusing and difficult to navigate, it’s an immediate turn-off. That’s precisely why having a well-designed website or information hub is paramount. It provides a platform for potential customers to effortlessly find what they came for, ensuring you can sell and deliver on the promises your branding has made.
Examples of types of website development:
- 1 Pager (Scrollable page) – This is a one-page scrollable site that uses anchor points to navigate up and down the page. It’s a full site but often cheaper because it’s not a robust multi-page site. It’s also an opportunity to create a visual interactive moment.
- Landing page – Not to be mistaken as a 1 Pager, a Landing Page is where you send interested visitors to view specific content. I.e. and product page, article, or informational page.
- Simple website – Your traditional robust website that can be expanded as your business grows with widgets and unlimited pages
- Links pages – Customize the page that visitors see by creating a unique branded page that navigates visitors to important links, social pages, products, and more. The solutions are endless.
- Portfolio site – feature your work and products in a single place
- E-commerce shop – a website geared towards e-commerce meaning it has no traditional home page but leads visitors to a shop’s storefront and featured products.
- Blog – a site based on blog/vlog entries posted by you
Brand Photography and Videography
Branded photography and videography are two services that complement each other. Being that you can get both services simultaneously. Both services produce the imagery needed for digital and printed marketing, websites, and social media. Your business image relies on this and you’ll want to make sure that it aligns with your brand’s strategy and marketing goals. Types of photography and videography services:
What is brand development:
- Product Photography: Businesses often require high-quality product photography to showcase their products in catalogs, websites, and marketing materials. Professional product photography captures the essence and details of the products, enhancing their visual appeal and enticing potential customers.
- Corporate Photography: Corporate photography focuses on capturing professional images that represent a business’s brand, team, or workplace. This type of photography is often used for company profiles, employee headshots, event coverage, and promotional materials, helping to create a professional and cohesive image for the business.
- Event Photography: Businesses frequently host events such as conferences, trade shows, product launches, or corporate gatherings. Event photography is essential for capturing the highlights, atmosphere, and key moments of these occasions. These images can be used for marketing, social media, and future promotional activities.
- Architectural and Interior Photography: For businesses in industries such as real estate, hospitality, or architecture, showcasing their properties and interior spaces is crucial. Professional architectural and interior photography highlights the design, aesthetics, and unique features of buildings, hotels, restaurants, or office spaces, attracting potential clients and customers.
- Promotional Videography: In the digital age, videos have become a powerful marketing tool. Promotional videography helps businesses create engaging and dynamic video content to promote their products, services, or brand. These videos can be shared on social media, websites, and other digital platforms, effectively conveying messages, demonstrating products, and connecting with the target audience.
These photography and videography services are instrumental in establishing a professional and visually appealing presence for businesses, enabling them to effectively market their offerings and engage with their audience.
Marketing and Analytics
Marketing and Analytics are an overlooked necessity. They aid in keeping businesses informed and proactive in their strategy and selling. Analytics allow companies to see whether their efforts are in vain or on track. It also gives businesses the stats needed to make informed changes such as adding and removing products or services, pivoting messaging, etc.). Marketing services, on the other hand, are efforts to engage, inform, and excite current and potential audiences. It’s the net you cast out to catch and keep customers. A hole in your net would be catastrophic to your business because potential catches get lost in the process.
Marketing services:
Copywriting
Having a copywriter for your business is essential when starting or growing your venture. A skilled copywriter has the expertise to create compelling and persuasive content that effectively communicates your brand message to your target audience. They possess the ability to craft engaging copy for various platforms, including websites, social media, advertisements, and marketing materials. A copywriter can help you establish a consistent and professional brand voice, ensuring that your messaging aligns with your business goals and resonates with your customers. They have a knack for storytelling and can highlight the unique selling points of your products or services, ultimately driving customer engagement and conversions. With a copywriter on board, you can effectively convey your brand’s value, establish credibility, and stand out from the competition, ultimately helping your business thrive.
- Books
- Social posts
- Blogs
- Speeches
- Websites
I want to emphasize that getting these services alone won’t guarantee 100% success for your business. It takes more than that. It requires an owner who is passionate, driven, and recognizes the inherent value in their business even when others may not. It takes someone who seeks answers, conducts thorough research, and is willing to make informed decisions. Having these qualities and leveraging the support of these services can certainly contribute to your business’s growth and success.
